Construction industry sees Social Value from engaging with underrepresented groups

 

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This August, Constructing Equality Ltd visited Liverpool Pride with a range of construction organisations to build links with, and show support for, the LGBT community, as well as build a better understanding of LGBT issues within the construction industry. By measuring the Social Value of this event, they discovered that the companies attending made a return of £8 for every £1 spent, demonstrating one of the solid business reasons for addressing diversity.

The group’s offered an interactive construction stall in the family area for CITB, Morgan Sindall, ISG, Space Architects and Aecom who saw it as an opportunity to show support for the local LGBT community, promote their companies and draw interest in apprenticeship, job and placement opportunities.

Activities and fun interactions like the Giant Tetrahedron (courtesy of CITB) and Ivor Goodsite (arranged by Morgan Sindall)

  • Drew visitors in for conversations about construction, their own plans and ambitions in construction
  • Enabled visitors to express their feelings and impressions of what construction means to them and help them receive the right support
  • Created an overall picture of what the LGBT and wider community think about construction
  • Promoted fairness, inclusion and respect and construction positively.

Chrissi McCarthy, Managing Director of Constructing Equality Ltd, said: “There was a really great response when we started to get the companies together for Liverpool Pride. It seemed like they all wanted to get involved, and represent the industry at events like this with resources set aside to make a splash on the day. Hopefully this will demonstrate to the LGBT community that construction has started to move on from the old fashioned image often portrayed.

“By using our tools for calculating the Social Value of events like this for those companies getting involved, and demonstrating some of the solid business case reasons for participating, we can encourage more of the industry to engage with the fairness, inclusion and respect agenda”

By supporting the 2014 Liverpool Pride Event the construction organisations generated an indicative Social Return on Investment (SROI) value of £8 for every pound invested and has been calculated based on informed assumptions of the investment together with clear assumptions and evidence-based values of the interactions and outcomes that the event produced.

 

 

 

Notes to Editor

Constructing Equality Ltd is the UK’

s leading provider of construction-specific equality and diversity assessment, training and consulting. – See more at: http://constructingequality.co.uk

Spokespeople available for comment as re

quired are:

Chrissi McCarthy – 07748 126 2

32 / chrissi@constructingequality.co.uk

Caroline Gee – 0151 706 8132 / caroline@constructingequality.co.uk

 

A booklet giving a full report on the event can be found by following this link http://constructingequality.co.uk/wp-content/uploads/2012/09/Pride-SROI-2014.pdf

 

 

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