Religious celebration – Diwali festival

Case study ISGDiverse workplace culture is viewed by ISG as key to staff cohesion and retention, and as a differentiator that adds real benefit and value to the business.

Our activities in this area are integrated into our day to day business and reflect the principles of fairness, inclusion and respect, whilst aiming to mitigate unconscious bias. One example of how we attempt to embrace diverse cultures in the Company is through the recent celebration of the Diwali festival in one of our local offices.

Diwali Festival

Diwali, the Hindu festival of lights, celebrates new beginnings, the emergence of light from darkness and the triumph of good over evil. It is also observed by Sikhs and Jains, and in many British cities has evolved into a celebration that welcomes all cultures.

How people celebrate Diwali

The festival is celebrated over 10 days with the peak of the festival being the 23 October this year. Modern celebrations incorporate bright electric lights and fireworks and lots of them – India’s Diwali illuminations can be seen from space. Sharing and exchanging gifts is also a major event during these times and it includes, sweets, dry fruits, fruits, gifts etc. People tend to forget all types of grudges and difference between each other and come forward to celebrate it. In terms of traditional clothes during the festival, females usually wear sarees and males wear Kurta Pujama or Shervani.

We celebrated the festival in the Bradford office on the 23 October 2014 by a number of staff volunteering to cook a traditional meal for their colleagues which included curry, rice, chapattis, somosas and pakoras. The event proved to be a success with colleagues enjoying the meal together in the office kitchen and we are encouraging others from across the business to suggest other ways we can embrace the diverse cultures.

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